ABSTRACT
Although the potential benefits of management practices have been widely publicized, less is known about how management practices affect resilience in Higher Education Institutions (HEIs) in emerging economies. In this article, we test a research framework capable of capturing the relationships between management practices and resilience in HEIs in Brazil, in a context of post-pandemic SARS-CoV-2 (new normal). Primary survey-based data were collected from HEI managers using a scalar-type questionnaire (Likert). Data Mining, Spearman Correlation and Ordinal Regression techniques were applied. The calculations were developed using R software. The results of our research cover expected and unexpected results and suggest that the adoption of management practices in HEIs pays off in terms of economic and social resilience. Strategic planning and human resources are the most prominent practices. Our findings can be useful for HEIs from emerging economies that share similar characteristics with Brazil. This study is original, fills a gap in the literature and makes contributions to theory and practice: (i) it serves as a guide for managers in the formulation and implementation of management practices;(ii) advances the arguments of the literature on management in HEIs.